The Green Car Revolution: Electric Cars and Plug-in Hybrids

Time: March 25, Thursday 15:30 - 17:00

Advances in electric car drive train and battery technologies will mean little without the right market conditions, such as an informed consumer base and effective economic incentives.

In this session, market researchers will present the latest data on current public perception of electric and plug-in hybrid cars. Is limited range of about 150 kilometres a deal breaker? Are worries about battery longevity too deep to overcome? How much money are mainstream buyers willing to spend on a plug-in car? What percentage of cars on the road might be plug-ins by 2020?

Bradley Berman, Founder, BermanWorks, Berkeley, CA, USA (Moderator)
John Gartner, Senior Anaylst, Pike Research, Boulder, CO, USA
John O'Dell, Senior Editor, Edmunds.com, Santa Monica, CA, USA
Larry Hutchinson, Director, Toyota Canada Inc., Scarborough, ON, Canada